Michigan Center
for Youth Justice
PROJECT:
Designing brand identity and corresponding collateral.
DETAILS:
2019 | Client: Michigan Center for Youth Justice
The Proposition:
Design a visual Identity rebrand for the Michigan Center on Youth Justice (MCYJ), formally known as the Michigan Council on Crime and Delinquency (MCCD).
The Plan:
Reinvent the MCCD brand starting from scratch, trading out the stark visuals often utilized in criminal justice campaigns to a visual identity that projects a message of hope befitting an organization focused on youth.
The Particulars:
After interviewing the MCYJ staff, I selected a palette of primary-leaning colors that I felt captured the organization’s youthful focus. Looking for a way to maintain this bright, hopeful energy, without losing the weight of MCYJ’s mission and vision, I took inspiration from origami, an art long associated with hope in the face of dire circumstances.
