To create the sign cabinet, I adjusted the logo, exaggerating the drips and tweaking the proportions to ensure that everything looked good flipped- a necessity for a double-sided sign.

To balance the heavy square tubing our engineer called for, I developed three-inch deep tiers in the cabinet, giving the logo more depth without increasing cost or weight.

The sign was originally intended to be neon. When a last-minute construction change left us without power going to the sign, I instead used high-grade automotive finishes embedded with prismatic glitter chunks, popularized on race cars for their ability to sparkle and shine in natural light- a fitting compliment to the show-stopping gel and lacquer designs Cute specializes in.