Bottega Eatery

Brand identity, Environmental Graphics,  Print Collateral

2023 | Client: Bottega

The Proposition:

Designing a visual identity for Bottega, an upscale Italian-inspired cafe and market in Austin’s pedestrian-centric Mueller district.

The Plan:

Create something simple, eye-catching, and memorable that instantly channels the recognizable vintage Italian coolness underpinning the Bottega concept. Also, use lots of pink.

The Particulars:

Inspired by vintage Italian style but with an unmistakably contemporary approach to local cuisine, Bottega demanded an identity grounded in classic design and instantly recognizable in a contemporary landscape. I took inspiration from Italian film posters’ use of bold time-honored fonts, starting with Gil Sans Bold and modifying the letter set to be distinctly Bottega’s.


Located in Austin’s Mueller District and bound by a strict code limiting exterior signage, I designed full-window vinyl treatments digitally printed in the brand’s distinct pink and red to turn Bottega’s identity into the perfect backdrop for a cup of coffee paired with an impromptu photo shoot.