Jewish Federation
of Greater Ann Arbor
The Proposition:
Expand the Jewish Federation of Greater Ann Arbor’s (JFGAA) Annual Report from a single page fold out to a comprehensive document highlighting their widespread community impact.
The Plan:
Develop an Annual Report format that tells JFGAA’s story along with their annual campaign figures and donor list.
The Particulars:
From three different fundraising campaigns to board changes and the introduction of a planned giving program, there was no shortage of story to tell. Working with Federation staff and stakeholders, I collected images, testimonials, and stories to paint a picture of a year of challenge and perseverance. From there, I designed a full-color, full-bleed, A4 magazine-style report that the organization could proudly distribute via digital and print.
Lastly, I developed my design into an adaptable template for future reports, which came in pretty handy when it came time for me to design their 2021 report!
