Cute Nail Studio
Design a double-sided pole-mounted sign for Cute Nail Studio, a boutique salon in Austin, TX with an eye-catching maximalist aesthetic.
Adapt Cute’s logo into a dimensional sign that stands out against an already colorful backdrop, in a visually eclectic neighborhood.
To create the sign cabinet, I adjusted the logo, exaggerating the drips and tweaking the proportions to ensure that everything looked good flipped- a necessity for a double-sided sign.
To balance the heavy square-tubing our engineer called for, I developed three-inch deep tiers in the cabinet, giving the logo more depth without increasing cost or weight.
The sign was originally intended to be neon, but when a last-minute construction change left us without power going to the sign, I instead used high-grade automotive finishes embedded with prismatic glitter chunks, popularized on race cars for their ability to sparkle and shine in natural light- a fitting compliment to the show-stopping gel and lacquer designs Cute specializes in.